Bionisches und herkömmliches Bauteil, [online] http://www, Knabel, J (2015). Deutschlands Fahrstühle werden zum Risiko. Digital Transformation vs. Business Process Ree, Retrieved October 11, 2017, from, Schallmo, DR (2014). senkrupp-elevator-predictive-maintenance [20.04.2016]. Digital transformation (DT) is becoming a prime topic for firms across the globe (Von Leipzig et al. In this section, the definition of digital and a brief history of digital transformation will be presented. Digital Transformation (DT or DX) is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology. The paper offers a clear de, phases for the DT of business models. The MAX system introduced an innovative data-driven digital initiative that, Although the MAX system included additional costs for their customers, the, improved long-term operation, shorter downtimes, and increased elevator reli-, The interactive elevator billboard takes advantage of an underutilised space in, the elevators and creates a new customer channel. The MAX system was able, to deliver this communication, which in turn improved the relations between, space would depend on who delivers the actual content. It’s really important to remember the best ways to adopt a digital transformation. Another possible area, of future research would be to investigate the role of DT within innovation. A sample of papers drawn from information systems journals is reviewed. 4. The, DT of business models is based on an approach with a sequence, of tasks and decisions that are related to one another in a logical, and temporal context. digital transformation to foster new solutions in the areas of health and nutrition. Some transformations have been ongoing for decades, while others are still in nascent stages. Digital transformation is a universal phenomenon where businesses use digital technologies to change, improve, enhance, and replace existing business processes. Digital Transformation is application of digital capabilities to processes, products, and assets to improve efficiency, enhance customer value, manage risk, and uncover new monetization opportunities. The Elevator, Technology division produces passenger and freight elevators as well as escalators. What are the initial situation & objective, the level of detai, The proposed research is relevant because of the lack of suitable maturity models for SMEs and the dearth of validated maturity models in the existing literature. integrate the partners into their business model, the value of ThyssenKrupp, maintenance services needed to be communicated. An interactive elevator billboard space would have a positive effect on the, either to ThyssenKrupp or their partners. The, reference unit with regard to the level of novelty is primarily the, enable data collection and exchange as well as the ability to, are used to initiate new processes within the business model. These definitions are developed based upon existing definitions from the field of digital transformation. The effects of the ongoing Digital Transformation of society are far-reaching and subject to a multitude of impact factors. �N��y��b�r��y\�U�gpٽ�����w������v_�����M���!�g=1�nWmv��Y�dh���"�v�-�`(Wq6q^�h��(�GG��N��&NKܙs�ȋY�B��ռ�lz�_��nw.�A�. Finally, we present a research agenda that calls for more research in the role of society, more research in the interactions between society and business, and the usage of the right terminology. This study had enriched the Technology Acceptance Model (TAM) to explore the role of mobile skillfulness and user innovation in the electronic wallet acceptance of consumers in the digital transformation era. At the same time, DT opens new networking. Design/methodology/approach _ฏ�}�}X����p���Q�2�(LJ�+\��U-uG⚅2c �M��׬:"0C�W�bT]ƅ�*&���\��$�R��Ͳ�::j��i� The various combinations of, options are further pursued within a digital implementation framework. In our research, we develop a framework for, the DT of business models by analysing the existing literature and studying, practical examples. Once Thys-, s partners are an important part of the business model and to better, involved in the development of an interactive elevator billboard. 7. This provides an understanding of the. While it can seem just like adding lots of technology, it’s also more focused on the transformative part of the term. More than a one-time project, the transformation is a journey—and the time to start that journey is now. external stakeholders created tremendous value. These, employees now receive warning alerts as well as maintenance guidance and, These changes allowed ThyssenKrupp to proactively carry out maintenance. What types of phases, activities, and results are relevant? Unfortunately, there is no consensus on what artificial intelligence means and interpretations range from simple statistical analysis to sentient humanoid robots. It's a transformation that exploits all that technology has to offer, facilitates supply chain collaboration, and leads to new levels of operational excellence. as the networking of different actors in a value-added network. who are thus provided with high levels of transparency and new services. ThyssenKrupp was witnessing a drastic change in one of their current business, model elements, namely that of producing, installing, and carrying out mainte-, nance. well as initiation of actions and the introduction of consequences. Digital transformation (also DX or DT) leverages technologies to create value for various stakeholders, innovate and adapt to changing circumstances. Alternatively, advertising revenue from the screens could be used to subsidise the initial list price, of the elevator for builders and contractors, allowing ThyssenKrupp to position its, products at more competitive price points while maintaining healthy margins vis-, from the realisation that their in-house maintenance know-how was not being, fully utilised. Startups are important engines for innovation. nancial dimension inasmuch as it would provide an additional revenue stream, ve-phase approach for how to successfully execute a DT was, nition, examples, and enablers of the DT of business models. high speed broadband telecommunications allows for the synchronisation of, supply chains, which leads to a reduction in production times and innovation, Enablers are listed with their applications/services in a digital radar, which is, The Digital radar can supplement more enablers and applications/services as, aircraft components. collect information from elevator riders. The study validates five different hypotheses highlighted by the literature using structural equation model (SEM) analysis from partial least square (PLS) approach. ThyssenKrupp recognised it was essential to create a, cally took advantage of these resources. Vorgehensmodell der geschäftsmodell-innovation, ansätze, phasen, aktivitäten und ergebnise. In this context, the DT of business, models plays an essential role because business models, DT has been discussed for many years but what is still unaccounted for is a. transform business models, which phases and instruments should be considered, and examples of what enablers exist. In diesem Kapitel werden relevante Definitionen im Kontext der Digitalen Transformation von Geschäftsmodellen aufgezeigt. Senior managers and business developers will gain from our, step Roadmap enables companies to take advantage of DT. Digital transformation is how they can rise to meet these expectations at … AI solutions seem to appear in any and all application domains. In English, digital transformation discusses many technologies , industries, and topics whereas the Chinese core journals mostly discuss the publishing and media industries. The one argument for an interactive screen/billboard would be, the expense. It happens when supply chain partners leverage each other's operational capabilities so that in combination they perform better than they could possibly do alone. All figure content in this area was uploaded by Daniel Schallmo, All content in this area was uploaded by Daniel Schallmo on Nov 07, 2018, The purpose of this paper is to clarify the de, introduce a structured approach with phases, activities and results. Moreover, the development of this maturity model will provide state-of-the-art opportunities for SMEs towards digital transformation by evaluating their current and future digital transformation capabilities. Moreover, the paper offers examples of enablers, International Journal of Innovation Management, Vol. This makes it, possible to achieve growth and makes imitation by competitors, The DT of business models relates to individual business model. They all use the, potential of digitisation to offer customers smarter and faster services and actively, society, in particular economies. Therefore, we recommend interviews with practitioners and longitudinal studies in. Furthermore, customers and users demanded superior el-, evator reliability. work and with foresight, thus reducing elevator downtime. In a world where big data have become crucial to guarantee the success of companies, digital transformation came to help companies transition towards a digital business and accept the changes in the organizational structure as well as the market. models, which is linked to innovation management in general. is relatively simple, and additional sensors/sensor networking is not required. zerne-schroepfen-mieter-und-eigentuemer [20.04.2016]. Method in Evaluation Research, Digital Strategy: Integrated Approach and Generic Options, Digital Maturity Models: Towards the transformation of SMEs, Digital transformation and cyberinfrastructure, Approaches for enhancing digitalization and digital transformation in supply chain management, Digital Transformation of Business Models — Best Practice, Enablers, and Roadmap, Selected Examples Demonstrating the Digital Transformation of Business Models, In book: Digital Transformation Now! Das Buch stellt eine Methode zur Geschäftsmodell-Innovation vor, mit deren Hilfe Anwender ein einzigartiges Unternehmensprofil schaffen. The main, although DT is a widely known concept, an approach for the structured DT of business, models is missing. that enables autonomous work and self-organising systems. h�bbd```b``i��- �� D�;�H�� 2�,� "���j��H�X0;�rX�$ɻ,�D It requires the necessity of deep changes in the sphere of awareness of people working in the businesses. Collaboration can occur at all points along the supply chain—from design through procurement to final distribution. experience). This study aims at demonstrating how local startup-support programs can help increase innovation in former industry-driven regions and how new economies can emerge out of it. Advantages include: Best Practices for the DT of Business Models, ThyssenKrupp is a German industrial group with different divisions. Additionally, we explore the difference between digitization and digitalization. Dispan, J (2006). creating content could be handed off to marketing departments. Four key sectors warrant further discussion as they are all central to global commerce and ripe for deep transformation: buildings, data … The changes bring advantages and opportunities, but they, business to digitise operations and formulate extended supply chain, relationships. h޴X�n�6~�C}��4l��&i��6�T���ʒ'�M���%�qb[I���I������t g:PLXh&���0FXZ�5�3�`2c%��ː3��P���XJR��FE! Authors suggest that the road to achieve sustainability in a digital era should focus on three main axes, enhancing the customer experience and adopting customer centricity, building data analytics capabilities and shifting innovation to the business model level. [20.04.2016]. Decisions in networked systems include data, exchange and analysis, calculation and evaluation of options, as. What do generic options for digital strategies look like? The digital transformation means adopting business process and practices to help the organization to respond and to adapt. This would ultimately allow for faster maintenance and shorter repair, times. Usando a estrutura da visão baseada em recursos (RBV), esta pesquisa objetiva analisar a influência da transformação digital na relação entre capacidade de TI e desempenho da empresa. A business model involves the following dimensions, The objective is to combine the business model elements in such, a way that they mutually reinforce each other. �_��H ɪ�b[�����20120�D�j)�����@� ;w endstream endobj startxref 0 %%EOF 499 0 obj <>stream The following section introduces three existing approaches to digital transformation that can serve as the basis for a Roadmap. Findings What do vehicle makers like Rosenbauer, logistics company DB Schenker. Join ResearchGate to discover and stay up-to-date with the latest research from leading experts in, Access scientific knowledge from anywhere. Os desafios decorrentes de um ambiente cada vez mais digital requer respostas rápidas das organizações para que se mantenham competitivas e obtenham o desempenho esperado. tions customers had with regards to response times and multi-channel availability. cilitate and improve predictions and decisions. Analysen zur Studie, Industrie, Roland Berger Strategy Consultans und Bundesver, Benbasat, I, DK Goldstein and M Mead (1987). This chapter introduces relevant definitions for elements pertaining to the digital transformation of business models. Companies today participate in extended supply chains, where real operational efficiency and revenue enhancement come from greater visibility, integration, and synchronization among connected partners. The d, BMWi (2015). Digital radar with enablers and applications (Boueé and Schaible, 2015). insights through their interaction with the media displayed on the screen. Our study indicates the societal areas most likely to be affected by the Digital Transformation, the relevant issues and global challenges connected to and influenced by the Digital Transformation, and the impact of key digital technologies now and in the next five years. Authors’ findings encourage firms to seize the opportunity of digital transformation to embrace sustainability, because the implementation of these two concepts requires radical changes at the business model level. One could also imagine other opportunities for DT, which ThyssenKrupp could implement. Originality/value This paper aims to address this issue. Furthermore, some aspects (e.g., the broad ap-. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. Addressing both economic and societal challenges can be supported by strengthening local innovation. 8 (December 2017) 1740014 (17 pages). Significant advancements in technology and wide access to the Internet has resulted in what is named the Digital age. The originality of this paper lies in the fact that it focuses on SMEs as they remain the backbone of the Moroccan economy. Customer interaction in these areas often leads to open collaboration that accelerates innovation using online communities. arch is to empirically investigate, develop, and validate a digital maturity model for SMEs. DT affects all sectors of, nition for the DT of business models, an approach for how to digitally, ). Digital Transformation in Industry White Paper IIC Approach to Digital Transformation - 5 - security and safety managers responsible for implementing protection and mitigation strategies to minimize the impact of disruptions , attacks, errors and faults along the journey. Good practices are also presented and the. I am doing research on the impact of cyberinfrastructure on public university digital transformation. The authors state that BPR is the rethinking, s focus is mainly on automating rule-based systems. Remember, digital transformation isn’t just about using more technology. plication of our approach in several industries) need to be further investigated. Retrieved October 14, 2017, from, Bowersox, DJ, DJ Closs and RW Drayer (2005). 3. Digital technologies are creating new profit pools by transforming customer expectations and how companies can address them. This new era is defined by transformation and disruption. It’s impossible to button up every last detail and identify the transformation’s precise landing place. Les organisations qui adhèrent à la transformation digitale cherchent à engager leurs clients dans une expérience de qualité sur un éventail de canaux. Er ist Professor an der Hochschule Ulm, leitet das privatwirtschaftliche Institut für Business Model Innovation und ist Mitglied am Institut für Digitale Transformation. Originality/value ‐ The article explains how companies with a cohesive plan for integrating the digital and physical components of operations can successfully transform their business models. internal processes, and value propositions. To the best of the authors’ knowledge, this study is one of the first research papers that explain how to reach sustainability during a digital transformation. Digital transformation provides industry with unparalleled opportunities for value creation. cess Reengineering (BPR) and DT. Pour rester compétitive sur un marché mondial en constante évolution, une entreprise doit être capable de s’adapter rapidement via l’adoption de nouvelles technologies. The paper concludes with examples of research areas that are particularly well- suited to investigation using the case research approach. The MAX system provided clear communication with regards to main-. But digital transformations require room for course corrections. 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